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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Cyrus Jarvis

Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.

Ella Lotfi’s instagram lately begs a lot of questions. In one… Read More

Amiri and Zuckerberg to release a new wearable tech offering

In an Instagram post shared yesterday, Meta CEO Mark Zuckerberg and… Read More

A Time Capsule of Consumerist Culture

Designer Paria Farzaneh has created a striking and thought-provoking piece, named… Read More

The Persian Fashion Grad Making a Statement at Paris Haute Couture Week

Opening the FDI Düsseldorf graduate show at La Galerie Bourbon, during… Read More

In Conversation with Niousha Noor: Can the Quintessentially Iranian Cycle of Intergenerational Trauma Be Broken?

At the heart of The Persian Version, an American comedy-drama directed… Read More

The Beginner’s Guide to Persian Slang, Volume 2

There was a time recently when I had forgotten that perhaps… Read More

Ali Moradizadeh’s Photographs Capture the Raw Energy of Black Iranian Street Culture

In southern Iran, a new generation of Black Iranian youth is… Read More

Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance

Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the… Read More

Decoding Persian Adolescent Slangs: A Beginner’s Primer to 25 Essential Expressions

The Persian language, revered for its beautiful poetry and literature, has… Read More

Behind-The-Scenes At Iran’s Rising Jeweller

Parsa Dayani is the man behind Zuccivo—a jewellery brand you may… Read More