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Ashkan Fadaei’s EP ‘Adl’ and Its Enduring Influence on Persian Rap
12 years ago today, Ashkan Fadaei—a young, visionary rapper and a rising force in Persian rap—released Adl, an EP that has since become a landmark in the genre. Released under the Moltafet label, this six-track album was produced by the acclaimed Mahdyar Aghajani and Hassan, and featured collaborations with Hichkas and Quf, Fadaei’s former label…
MJoobi: The Unseen Architect of Iranian Hits
In a world of familiar tracks, MJoobi—also known as Soheil Mahjoobi—has been the master hand behind some of the most unforgettable sounds in Iranian music, blending tradition with innovation. His journey in music started at 17, DJing at underground parties with a friend in Iran. Determined to explore beyond DJing, MJoobi delved into music software,…
The Connection Between ‘Jomeh’ and ‘Hafte-ye Khakestari
Jomeh(Friday)' stands as one of Farhad Mehrad's most iconic and emotionally charged songs. Composed by Esfandiar Monfaredzadeh and with lyrics by Shahyar Ghanbari, the track presents a somber view of Friday—a day traditionally associated with rest and joy-by transforming it into a symbol of existential emptiness. Farhad's powerful, gravelly voice imbues the lyrics with a…

Cyrus Jarvis

Amiri and Zuckerberg to release a new wearable tech offering

In an Instagram post shared yesterday, Meta CEO Mark Zuckerberg and… Read More

A Time Capsule of Consumerist Culture

Designer Paria Farzaneh has created a striking and thought-provoking piece, named… Read More

The Persian Fashion Grad Making a Statement at Paris Haute Couture Week

Opening the FDI Düsseldorf graduate show at La Galerie Bourbon, during… Read More

In Conversation with Niousha Noor: Can the Quintessentially Iranian Cycle of Intergenerational Trauma Be Broken?

At the heart of The Persian Version, an American comedy-drama directed… Read More

The Beginner’s Guide to Persian Slang, Volume 2

There was a time recently when I had forgotten that perhaps… Read More

Ali Moradizadeh’s Photographs Capture the Raw Energy of Black Iranian Street Culture

In southern Iran, a new generation of Black Iranian youth is… Read More

Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance

Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the… Read More

Decoding Persian Adolescent Slangs: A Beginner’s Primer to 25 Essential Expressions

The Persian language, revered for its beautiful poetry and literature, has… Read More

Behind-The-Scenes At Iran’s Rising Jeweller

Parsa Dayani is the man behind Zuccivo—a jewellery brand you may… Read More

Golshifteh Farahani Will Host The 49th César Awards Ceremony This Year

Amidst ongoing uproar around the César Awards, The About Elly star,… Read More