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He began as a B-boy in Mashhad, then moved from the floor to the decks, creating beats dancers could battle
Few musical movements in recent decades have captured the raw tension of urban life with the immediacy and urgency of
In a city as multicultural and musically diverse as Toronto, it’s not uncommon to stumble across new artists and groups
You’ve heard him in Gheysar, Dash Akol, Reza Motori The music hits before the story does. It curls around your
I first encountered Farzad Ghadimi nearly three years ago, when his debut single Shelik burst forth like a sudden spark
What does it mean to belong to two places, yet fully to neither? For many growing up in the diaspora,
What has long set Persian rap apart from other popular music scenes in Iran is not merely its sound or
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L’Atelier
The interview with Golsa started in a way that was as unique as the artist herself. I could hear the
Before Instagram grids and family group chats, there were portraits like these. Taken during Norooz in Iran, sometime before the
Amazing boys, I started my chat with them by asking them about some of their recent on-repeat songs that they
Some stories unfold gradually, shaped by time and experience. Others erupt into existence with the energy of something inevitable—like a
Michael and Hushi was a fashion label founded in 1997 by Iranian-American Hushidar Mortezaie, known as Hushi, and Michael Sears.
Hooria Ahmadi’s latest project, Tehran Youth Diaries, isn’t just another documentary series—it’s a time capsule in the making. Shot through
Each year, as the calendar winds down, we embark on a cherished tradition: revisiting the vibrant world of Iranian music
Waiting excitedly behind the door of my grandmother’s house, each family member wears a piece of red clothing. The door
Art is an echo of origins. It thrives on experiences, beliefs, and the spaces where we first find our voice.
As the preservation of architectural heritage and a ‘reuse’ mindset has gained popularity in arts infrastructure globally, repurposing abandoned spaces
The southern region of Iran, with its vibrant landscapes and resilient communities, has long been one of the country’s key
Born in 1997, Navan is a Canadian-Iranian Pop/RnB artist whose journey from Montreal’s musical theatre stages to the global music
Bahram Javadi-Babreh’s journey into the world of rugs began at the tender age of four in a weaving factory in
Omid, known artistically as Safir, is an Iranian rapper, songwriter, and ideologist who has become a prominent figure in Iranian
It was the mid-1970s, a time when Tehran was a vibrant cultural hub, hosting some of the biggest stars from
When Najaf Shokri stumbled upon discarded identification documents in a dumpster outside the Iranian Civil Registration Organization, he didn’t just
Chvrsi’s newest album, Zaar, hit the scene today, and with it comes a complex tapestry of sounds and stories. Spanning
The fashion and clothing choices in Corrupted Hands, directed by Sirus Alvand, offer a significant glimpse into the characters’ personalities,
Seven years ago, on November 19, 2017, Ali Sorena released Kavir, a deeply personal and poetic exploration of identity, grief,
12 years ago today, Ashkan Fadaei—a young, visionary rapper and a rising force in Persian rap—released Adl, an EP that
In a world of familiar tracks, MJoobi—also known as Soheil Mahjoobi—has been the master hand behind some of the most
Jomeh(Friday)’ stands as one of Farhad Mehrad’s most iconic and emotionally charged songs. Composed by Esfandiar Monfaredzadeh and with lyrics
Nikol Faridani was a revered Iranian photographer known for his unwavering dedication to documenting the natural beauty of Iran. Over
For those whose playlists seldom include rap, choosing an Iranian rap track when it’s your turn to play DJ can
Abbas Mehrpouya’s approach to music was not just a personal journey; it was an expansive vision to transform the Iranian
In 1997, the collaboration between Bijan Pakzad and Michael Jordan marked a defining moment in the intersection of luxury fashion
If you’re looking for a spine tingling film to watch this Halloween, “A Girl Walks Home Alone at Night” is
In the pantheon of Iranian cinema, few names resonate as powerfully as Samuel Khachikian. A true pioneer, Khachikian carved out
Shirin Aliabadi’s work uniquely captures the evolving identity of young Iranians, particularly women, in a society with complex social expectations.
Soraya Esfandiary, queen consort of Iran during the 1950s, captured global attention with her sophisticated and uniquely composed style. Her
The film Bitter Almonds, directed by Iraj Ghaderi in 1977, was a highly anticipated project, primarily due to the involvement
Madgal‘s story highlights the darker side of online culture, where rumors and baseless accusations can rapidly escalate into widespread attacks.
Fans of Persian hip-hop often look back with nostalgia on the era when Hichkas, often considered the “Godfather of Persian
The Peykan, Iran’s beloved classic car, brings a touch of nostalgic charm to the virtual streets of GTA, bridging the
In episode five of the highly acclaimed first season of HBO’s ThePenguin, starring Cristin Milioti and Colin Farrell, an unexpected
When you visit Rez‘s Instagram page, you might be surprised to see familiar names—people you know personally—among his followers. These
The #Paykan, which debuted in 1967, marked the beginning of a new chapter in Iran’s automotive industry. Produced by #IranNational,
Lloyd Miller’s time in Iran marked a unique fusion of two worlds—jazz and Persian classical music. Immersing himself in the
Farah Diba Pahlavi, the former Empress of Iran, remains one of the most influential fashion figures in modern history—though her
The Hilton Hotel in Tehran, before 1979, was a symbol of luxury, sophistication, and a cultural crossroads, bridging East and
In memory of Dariush Mehrjui, who we lost on this day, we reflect on the behind-the-scenes moments of his film
Scrolling through the comments on a post titled “Which Album Changed Your Life?” I was surrounded by responses filled with
Fereydoun Farrokhzad’s *Mikhak-e Noghrei* (Silver Violet), which aired from 1968, marked a pivotal moment in Iranian television and music history.
Dior’s Oud Ispahan, originally launched in 2012, has recently been reinterpreted by Francis Kurkdjian, Dior’s creative director of perfume, who
During the decades leading up to the 1970s, the rivalry among soda giants like Pepsi-Cola, Coca-Cola, Canada Dry, and 7UP
In 2021, fans of Googoosh had a rare opportunity to own a piece of her legendary wardrobe. Googoosh, an Iranian
The evolution from handwritten lyrics to digital notes reflects not only a shift in technology but also in the dynamics
The Iranian comedy film ZoodPaz, directed by Rambod Javan, offers a refreshing glimpse into 1980s Iran, blending humor with a
Café Naderi, located in central Tehran, is one of the city’s most storied landmarks and a lasting symbol of Tehran’s
Last Swim, directed by Sasha Nathwani, is a film centered around Ziba, a British-Iranian teenager played by Deba Hekmat. Ziba
In just a year and a half since launching his professional career, Tlkhoon has emerged as a new star in
The Mercedes-Benz G-Wagon, an iconic vehicle renowned for its durability and luxury, has a surprising connection to Iran’s last monarch,
In just a year and a half since launching his professional career, Tlkhoon has emerged as a new star in
In an Instagram post shared yesterday, Meta CEO Mark Zuckerberg and the Iranian designer Mike Amiri seemingly hinted at an
Norwegian-Iranian singer Amanda Delara recently showcased a striking dress featuring a beaded image of iconic Iranian singer Googoosh on her
Fifty years ago, Bahrām Beyzaie introduced the world to *The Stranger and the Fog* (*Gharibeh va Meh*), a hauntingly surreal
Kimia Alizadeh, a 26-year-old Iranian taekwondo athlete, has become a symbol of resilience and perseverance. After leaving Iran and embarking
Shervin Hajipour, an acclaimed Iranian singer, composer, and songwriter, revealed in an emotional Instagram video on Tuesday, July 30, 2024,
In an era where food advertisements predominantly showcase vibrant images of the product, Heim Burger‘s “Melt in the Moment” campaign
“Impasse” (2023) is a powerful documentary directed by Rahmaneh Rabani and Bahman Kiarostami that delves into the rising religious and
Designer Paria Farzaneh has created a striking and thought-provoking piece, named ‘Memory Suit,’ that serves as a cultural archive. The
Today, the identity of human being is defined by a set of external characteristics such as culture, religion, language and
Opening the FDI Düsseldorf graduate show at La Galerie Bourbon, during this season’s Haute Couture Week in Paris, Kimia Motamedi‘s
Pooria, also known as Pozx (Pooria On Zodiac’s Expansion), is a 25-year-old Iranian singer, songwriter, and musician based in Tehran.
At the heart of The Persian Version, an American comedy-drama directed by Maryam Keshavarz, lies a message about cultural identity
“Irooni Boodan (being Iranian)” is a timeless and spaceless mindset and a place that displays the set of behaviors of
There was a time recently when I had forgotten that perhaps I shouldn’t speak to others the same way that
Sam, also known as Isam, is a 25-year-old Iranian rapper (born on August 5, 1999) living in Toronto, Canada. He
In southern Iran, a new generation of Black Iranian youth is making their mark on the country’s cultural landscape. Bandar
In a surprising turn of events, a significant collection of Qajar era photographs from the Golestan Palace archives has been
In the third season of “Sex and the City,” Episode 13, Carrie Bradshaw, played by Sarah Jessica Parker, wears a
Love is a vague concept in our daily lives. Everyday we can find ourselves practicing love in different ways and
Katya Abedian-Rawháni is a self-taught photographer and film director, currently in her final year of medical school. Her journey into
In the 77th edition of the Cannes Film Festival, all eyes were on the Iranian actress Golshifteh Farahani as she
The 77th Cannes Film Festival witnessed a striking presence as Pegah Khosravi, an Iranian designer and founder of the brand
Last night, the stunning 34-year-old Iranian model Mahlagha Jaberi made a striking appearance at the “Women in Cinema” gala, an
The glamorous red carpet of the 2024 Cannes Film Festival witnessed the presence of the stunning Iranian-Italian model and actress,
Iranian influencer Behamin Barootkoob, aged 33, made a stunning appearance on the red carpet at the 2024 Cannes Film Festival.
Sadaf Taherian, the 35-year-old Iranian model and actress, made a stunning appearance on the red carpet at the opening ceremony
Norwegian-Iranian artist Amanda Delara has once again captivated audiences with her latest release “Volare”. Within the first day of its
In a night celebrating innovation and creativity, Cultgaia, the visionary fashion brand, emerged triumphant at the prestigious ACE Awards held
Sami Beigi, the 41-year-old Iranian singer and songwriter, achieved a significant milestone by winning the Star of the Night award
Danny Asadi, a talented Persian American electronic music producer, has been selected as the composer for the highly anticipated video
In a contentious development, Iranian rapper Toomaj Salehi has been handed a death sentence by a revolutionary court in Iran,
In a nostalgic nod to the era when drill dominated Persian rap, Young Sudden and Ashkan Kagan have dropped their
Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the city’s fashion scene with her innovative designs that transcend
In a solemn announcement that reverberated through the tech and music communities, Mahbod Moghadam, the Iranian co-founder of Genius, breathed
Iranian actress Golshifteh Farahani, well-established in the international cinema scene, takes on a new role in the upcoming film “Roqya,”
Norwegian-Iranian singer Amanda Delara has claimed victory at the Norwegian Grammy Awards, winning the prestigious Album of the Year accolade.
Google honored the 80th birthday of Iranian luminary Abbas Attar, renowned photographer and journalist, with a captivating Doodle. The Doodle,
The Persian language, revered for its beautiful poetry and literature, has been revered for millennia and at times in history
In the hidden layers of the city, there are many things that don’t catch the eye in everyday life. Every
Parsa Dayani is the man behind Zuccivo—a jewellery brand you may have heard of already, thanks to its associations with
In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace as a management consultant. However, she quickly realized something
In a world where music and words intertwine to weave stories of depth and emotion, Kamran and Mobina, known artistically
The world of Iranian culture and arts mourns the loss of one of its most cherished figures, Faramarz Aslani, who
Perhaps these days, popular music in Iran is experiencing its most exciting period yet, with phenomena emerging in various genres,
The ‘Nowruz Party’ festival, which featured prominent artists from various music genres of Iran, took place on March 16th at
The release of an album titled “TNT” by Vinak with production by Ashkan Kagan, coinciding with the eve of Chaharshanbeh
As the world celebrates International Women’s Day, it’s essential to honor the remarkable contributions of Iranian women to the world
While Hichkas had collaborated with Mahdyar Aghajani for almost two decades, following the release of the album Mojaz in 2020,
Norwegian-Iranian singer Amanda Delara has received significant recognition in the Norwegian music scene, being nominated for three Norwegian Grammys in
Mural painting, or graffiti as it is commonly known, is a form of artistic expression found extensively on walls and
In a world where historical gender biases have persistently relegated women to secondary roles, championing gender equality transcends mere advocacy;
Iranian filmmaker Aliyar Rasti achieved a significant milestone with the debut of his first feature-length movie, “The Great Yawn of
One of the important points that distinguishes the new generation of Iranian rappers from the ideologies of past eras, beyond
In the realm of Persian music, one name resonates profoundly: Kourosh Yaghmaei. A trailblazing figure whose artistic journey spans decades,
A few days ago, a friend of mine sent me a music video by an artist I had never heard
Amidst ongoing uproar around the César Awards, The About Elly star, who is also known for her international presence in
“Belaad” is on fire! These days, it seems like “Belaad” has no intention of stopping under any circumstances. While it
“Identity” is one of the most crucial principles in every individual’s life. For years, Iran’s government, through enforcing hijab and
The Tehran-based brand, which was shortlisted for the LVMH Prize and been worn by the likes of Naomi Campbell, has
In 2020, Rotterdam-based Iranian singer Sevdaliza released the music video for her song “Rhode”, one of the most celebrated to
Undoubtedly, Dorcci is considered one of the most prominent figures in contemporary Persian rap. Through his unique style, he has
“Cheshm Dar Barabare Cheshm” (Eye for an Eye) by Hiphopologist, composed by Ashkan Kagan, served as a diss track to
In recent months, the presence of Hiphopologist, Vinak, and Ashkan Kagan together in numerous pictures on Instagram was more than
In 2023, a collaborative venture unfolded, bringing together The Persian Magazine, Deep House Tehran –– hosted by Runshe Cafe. This
Norwegian-Iranian artist, Amanda Delara, released her debut album, “Shahrazad,” on November 10, 2023, marking a significant milestone in her musical
Not long ago, a short video of a 17-year-old rapper named “Ashna” performing live quickly became one of the most
The evolution of humor in Iranian society has taken a fascinating turn in recent years. From simple SMS jokes among
Music videos have played a pivotal role within the realm of rap music, serving as a potent visual tool to
The creation of a game based on the character Koorosh, one of the most popular Iranian rappers, has been a
The song “Mosafer(Passenger)” by Iranian Rapper Yas which was released 8 years ago, has been used in the trailer of
Yalda Night, or Shab-e Yalda, is a culturally rich celebration in Iran, steeped in historical and symbolic significance. For millennia,
Undoubtedly, Persian rap is currently experiencing its most exciting period, both musically and non-musically, and is one of the most
In 2023, a collaborative venture unfolded, bringing together The Persian Magazine, Deep House Tehran, and Runshe Cafe. This initiative was
As a photographer, it has happened to you that you don’t find enough courage to press the shutter button during
Memories have a profound impact on our subconscious mind. Feelings, beliefs, and thoughts are rooted in our past; Humans are
In most types of photography, capturing a photo is a process that goes from your mind to the camera. In
Can we stop history from fading? Ali Haddadi Asl, a young photographer from the ’80s who has captured evocative photos
The main event, the right situation that can finally bring us to a point of comfort, where is that? Outside
For modern man, his confrontation with the world around him is a questionable matter. Contemporary man, who is trapped in
Daily life is one of the subjects that is studied and discussed from different perspectives in all branches of art.
Hip-hop music, despite its many years of presence in Iranian society, has rarely been documented in a professional form. Usually,
Looking at the objects, regardless of their habitual appearance, is frightening. With the disappearance of words, the meaning also disappears.
From the beginning of the history of the visual arts, especially photography, art has always been a way of reflecting

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