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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Culture

Lost but Not Forgotten: Reviving Iran’s Flavors

I had the opportunity to speak with Shahrzad Shokouhivand, a graduate… Read More

Nowruz family portraits from pre-70s

Before Instagram grids and family group chats, there were portraits like… Read More

Michael and Hushi: A Timeless Fashion Archive That Continues to Inspire

Michael and Hushi was a fashionfounded in 1997 by… Read More

Hooria Ahmadi’s handycam is telling Tehran’s youth story, frame by frame

Hooria Ahmadi’s latest project, Tehran Youth Diaries, isn’t just another documentary… Read More

Red, Light, and Hafez: The Spirit of Yalda Night

Waiting excitedly behind the door of my grandmother’s house, each family… Read More

The Father-Daughter Business Preserving London’s Iranian Rug Heritage

Bahram Javadi-Babreh's journey into the world of rugs began at the… Read More

Madgal and the Shadows of Online Harassment

Madgal's story highlights the darker side of online culture, where rumors… Read More

Peykan in the World of GTA Series

The Peykan, Iran's beloved classic car, brings a touch of nostalgic… Read More

Peykan and Its Place in Iranian Culture

The #Paykan, which debuted in 1967, marked the beginning of a… Read More

Tehran’s Hilton: Where Fashion and Culture United Before 1979

The Hilton Hotel in Tehran, before 1979, was a symbol of… Read More