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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Fashion

AGA BIBI—Today this, tomorrow that

AGA BIBI is a fashion brand driven by the vision of… Read More

Bijan Pakzad and Michael Jordan’s Fragrance Legasy

In 1997, the collaboration between Bijan Pakzad and Michael Jordan marked… Read More

The Iconic Style of Soraya Esfandiari Lives On

Soraya Esfandiary, queen consort of Iran during the 1950s, captured global… Read More

Farah Diba: The Empress Who Defined Iranian Fashion for the World

Farah Diba Pahlavi, the former Empress of Iran, remains one of… Read More

Oud Ispahan is Back and Better than Ever

Dior’s Oud Ispahan, originally launched in 2012, has recently been reinterpreted… Read More

Revisit the Era of Googoosh with the Auction of her Iconic Fashion for Charity

In 2021, fans of Googoosh had a rare opportunity to own… Read More

Amiri and Zuckerberg to release a new wearable tech offering

In an Instagram post shared yesterday, Meta CEO Mark Zuckerberg and… Read More

Amanda Delara Honors Googoosh with Stunning Beaded Dress by Mari Hetland

Norwegian-Iranian singer Amanda Delara recently showcased a striking dress featuring a… Read More

Kimia Alizadeh teams up with Nike: a story of goals, grit, and global impact

Kimia Alizadeh, a 26-year-old Iranian taekwondo athlete, has become a symbol… Read More

A Time Capsule of Consumerist Culture

Designer Paria Farzaneh has created a striking and thought-provoking piece, named… Read More