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Beyond Genre: Embracing Diversity in Music as ‘The Lofi Guy’
Pooria, also known as Pozx (Pooria On Zodiac’s Expansion), is a 25-year-old Iranian singer, songwriter, and musician based in Tehran. Most Iranian music enthusiasts recognize him for his involvement in the lo-fi genre, and his choice of the username 'The Lo-Fi Guy' on Instagram has reinforced this perception. His distinctive lyrical style, which deviates from…
In Conversation with Niousha Noor: Can the Quintessentially Iranian Cycle of Intergenerational Trauma Be Broken?
At the heart of The Persian Version, an American comedy-drama directed by Maryam Keshavarz, lies a message about cultural identity and family relationships. The Sundance award-winning film is loosely based on the director’s life, who grew up in the United States, and was recently released in Europe—perhaps intentionally or by pure coincidence—at the beginning of…
Ali Mahini’s Lens on Society’s Hidden Realities
“Irooni Boodan (being Iranian)” is a timeless and spaceless mindset and a place that displays the set of behaviors of Iranian people. These behaviors, which have no meaning for a first world, make our identity. Ali Mahini, the young photographer of generation Z, uses the curiosity and arrogance of his generation, to dig into the…

Fashion

Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance

Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the… Read More

Behind-The-Scenes At Iran’s Rising Jeweller

Parsa Dayani is the man behind Zuccivo—a jewellery brand you may… Read More

ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters

In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace… Read More

Ropak’s Visionary Approach To Gender Equality

In a world where historical gender biases have persistently relegated women… Read More

Inside Jila – Vaqar’s New Collection Pop-Up Store

The Tehran-based brand, which was shortlisted for the LVMH Prize and… Read More