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Red, Light, and Hafez: The Spirit of Yalda Night
Waiting excitedly behind the door of my grandmother’s house, each family member wears a piece of red clothing. The door opens to the warm, loud gathering. We’re greeted with kisses and hugs, our faces still ice-cold from the winter chill outside. Inside, relatives with red-stained hands peel mountains of pomegranates, snacks are piled high on…
Berklee and Beyond: Independent Journeys in Music
Art is an echo of origins. It thrives on experiences, beliefs, and the spaces where we first find our voice. In The Roots Issue of The Persian Magazine, we’ve journeyed into the creative minds of three extraordinary musicians connected not only by their shared experience at Berklee College of Music but also by their distinct…
From Abandoned Brewery to Contemporary Art Hub at Argo Factory
As the preservation of architectural heritage and a ‘reuse’ mindset has gained popularity in arts infrastructure globally, repurposing abandoned spaces into museums and galleries is increasingly commonplace. One such example is Argo Factory in Tehran’s downtown, a rundown brewery that had sat abandoned for over forty years. During that time, parts of the building and…

Fashion

Behind-The-Scenes At Iran’s Rising Jeweller

Parsa Dayani is the man behind Zuccivo—a jewellery brand you may… Read More

ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters

In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace… Read More

Ropak’s Visionary Approach To Gender Equality

In a world where historical gender biases have persistently relegated women… Read More

Inside Jila – Vaqar’s New Collection Pop-Up Store

The Tehran-based brand, which was shortlisted for the LVMH Prize and… Read More