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Ashkan Fadaei’s EP ‘Adl’ and Its Enduring Influence on Persian Rap
12 years ago today, Ashkan Fadaei—a young, visionary rapper and a rising force in Persian rap—released Adl, an EP that has since become a landmark in the genre. Released under the Moltafet label, this six-track album was produced by the acclaimed Mahdyar Aghajani and Hassan, and featured collaborations with Hichkas and Quf, Fadaei’s former label…
MJoobi: The Unseen Architect of Iranian Hits
In a world of familiar tracks, MJoobi—also known as Soheil Mahjoobi—has been the master hand behind some of the most unforgettable sounds in Iranian music, blending tradition with innovation. His journey in music started at 17, DJing at underground parties with a friend in Iran. Determined to explore beyond DJing, MJoobi delved into music software,…
The Connection Between ‘Jomeh’ and ‘Hafte-ye Khakestari
Jomeh(Friday)' stands as one of Farhad Mehrad's most iconic and emotionally charged songs. Composed by Esfandiar Monfaredzadeh and with lyrics by Shahyar Ghanbari, the track presents a somber view of Friday—a day traditionally associated with rest and joy-by transforming it into a symbol of existential emptiness. Farhad's powerful, gravelly voice imbues the lyrics with a…

Fashion

Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance

Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the… Read More

Behind-The-Scenes At Iran’s Rising Jeweller

Parsa Dayani is the man behind Zuccivo—a jewellery brand you may… Read More

ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters

In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace… Read More

Ropak’s Visionary Approach To Gender Equality

In a world where historical gender biases have persistently relegated women… Read More

Inside Jila – Vaqar’s New Collection Pop-Up Store

The Tehran-based brand, which was shortlisted for the LVMH Prize and… Read More