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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

The Profound Effect of Memories On Our Subconscious

Memories have a profound impact on our subconscious mind. Feelings, beliefs, and thoughts are rooted in our past; Humans are influenced by experience. Our dreams can tell a lot about our past. The rise of dreams from memories and the enigmatic essence of dreams is the basis of a collection called “Dreams”. 

In this long-term series, Mehdi Sharafi searches through his memories. Reviewing his photo archive, he found that his dreams are among those photos that he took without any specific goal.

In this collection, the photographer is trying to focus on the concept rather than reality and color. The frames are like negative films that have been developed in a wrong way . Making negatives of pictures created a hallucinatory atmosphere, plus it could convey the feeling of a dream.

Mehdi said that the fact that he could create an imaginary atmosphere full of ambiguity, was enjoyable.

This collection would leave us with questions without a clear answer, just like dreams.

Categories: Art
Kimia Akhtari: