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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Oud Ispahan is Back and Better than Ever

Dior’s Oud Ispahan, originally launched in 2012, has recently been reinterpreted by Francis Kurkdjian, Dior’s creative director of perfume, who brings a refined touch to this iconic fragrance. Inspired by the cultural richness of Isfahan, the perfume elegantly merges oud wood with Damascus rose, two opulent notes that create a captivating balance of warmth and floral sophistication. This latest update blends Dior’s legacy of luxury with a contemporary twist, showcasing Kurkdjian’s talent for creating scents that feel timeless yet strikingly modern.

The fragrance’s structure reflects Dior’s fascination with the mystique of the Orient, evoking the lush, aromatic beauty of Persian gardens and traditional perfumery. Oud Ispahan opens with the deep, earthy presence of oud, grounding the composition with a sense of strength, while the rose adds an airy, romantic lift. As the fragrance develops, hints of patchouli and labdanum reveal themselves, lending a subtle complexity that evolves with wear. With Kurkdjian’s new vision, Oud Ispahan stands as both a tribute to Dior’s heritage and a modern expression of the brand’s elegance.

Categories: Fashion
Tags: dior
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