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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Revisit the Era of Googoosh with the Auction of her Iconic Fashion for Charity

In 2021, fans of Googoosh had a rare opportunity to own a piece of her legendary wardrobe. Googoosh, an Iranian icon known for her unique style and musical influence, captivated audiences worldwide for decades. The auction included some of her most iconic outfits, like the gown she wore during her 2000 comeback tour, representing not just fashion but a piece of cultural history. Her style has inspired generations, blending Western trends with Iranian heritage and often setting the fashion tone for young Iranians in the 1970s. Each garment in the auction was a testament to her status as a trendsetter, symbolizing creativity and artistic expression that resonated deeply with fans.

This sale wasn’t just about clothes; it was about celebrating Googoosh’s legacy and the resilience embedded in her journey. From glamorous stage dresses to personal wardrobe pieces, each item carried stories of her influence and the spirit of a modern, confident woman. After facing cultural restrictions and years away from the spotlight post-1979, her 2000 comeback symbolized hope and defiance. By acquiring these garments, fans could hold onto a tangible connection to Googoosh’s impact on Iranian culture and music, preserving the memories of a beloved artist who continues to inspire across generations.

Categories: Fashion
Tags: Googoosh
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