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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

She Said Yes! Chvrsi Marries Longtime Girlfriend Pareeaa

One of the important points that distinguishes the new generation of Iranian rappers from the ideologies of past eras, beyond the musical developments, is their attention to their personality and identity outside the framework of music. Accordingly, a considerable part of their identity is defined by the effective and constant presence of their partners as companions in their adventures. This is a very important issue whose reflection can be clearly seen in the recent period of Persian rap, showing the maturity and growth of many young Persian rappers, contrary to the general idea based solely on the themes of their songs.

Chvrsi, an Iranian rapper born in 1998, is one of the foremost figures in the history of Persian rap. Today, after three years of a romantic relationship, he announced his marriage to Pareeaa by publishing a story with the caption “She Said Yessss”. Pareeaa‘s presence in the music videos of “Qol” and “52Hz” is a completely new event in the Persian rap scene, which shows the honest approach of this young artist, largely influenced by the cultural developments of Iranian society, especially the youth culture.

Categories: Music
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