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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

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Iran Cover Price: 499 Toman / UK Cover Price: 14 British Pounds

The Persian Magazine November 2024

In The Roots Issue, we delve into the profound connection between identity, culture, and creativity, celebrating individuals who have embraced their heritage as a vital part of their artistic and professional journeys. From our cover star Safir, renowned for his introspective Persian rap lyrics and his bold rebranding efforts, to a once-abandoned brewery transformed into a vibrant art gallery, this issue explores how the past informs and revitalizes the present.

We also feature a father-daughter duo preserving the legacy of Iranian handwoven carpets in the UK, and spotlight young Iranian musicians making waves at Berklee College of Music in the United States. Each story showcases the beauty of rediscovery—how Iranian creatives and innovators around the world are reconnecting with their roots to inspire the future.

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Maximum of 4 weeks