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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
2025-03-2579Views0Comments
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Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
2025-03-20263Views0Comments
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Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…
2025-03-20122Views0Comments
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Fashion

The Iconic Style of Soraya Esfandiari Lives On

Soraya Esfandiary, queen consort of Iran during the 1950s, captured global… Read More

Farah Diba: The Empress Who Defined Iranian Fashion for the World

Farah Diba Pahlavi, the former Empress of Iran, remains one of… Read More

A Time Capsule of Consumerist Culture

Designer Paria Farzaneh has created a striking and thought-provoking piece, named… Read More

The Persian Fashion Grad Making a Statement at Paris Haute Couture Week

Opening the FDI Düsseldorf graduate show at La Galerie Bourbon, during… Read More

Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance

Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the… Read More

ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters

In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace… Read More

Ropak’s Visionary Approach To Gender Equality

In a world where historical gender biases have persistently relegated women… Read More

Inside Jila – Vaqar’s New Collection Pop-Up Store

The Tehran-based brand, which was shortlisted for the LVMH Prize and… Read More