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Ashkan Fadaei’s EP ‘Adl’ and Its Enduring Influence on Persian Rap
12 years ago today, Ashkan Fadaei—a young, visionary rapper and a rising force in Persian rap—released Adl, an EP that has since become a landmark in the genre. Released under the Moltafet label, this six-track album was produced by the acclaimed Mahdyar Aghajani and Hassan, and featured collaborations with Hichkas and Quf, Fadaei’s former label…
MJoobi: The Unseen Architect of Iranian Hits
In a world of familiar tracks, MJoobi—also known as Soheil Mahjoobi—has been the master hand behind some of the most unforgettable sounds in Iranian music, blending tradition with innovation. His journey in music started at 17, DJing at underground parties with a friend in Iran. Determined to explore beyond DJing, MJoobi delved into music software,…
The Connection Between ‘Jomeh’ and ‘Hafte-ye Khakestari
Jomeh(Friday)' stands as one of Farhad Mehrad's most iconic and emotionally charged songs. Composed by Esfandiar Monfaredzadeh and with lyrics by Shahyar Ghanbari, the track presents a somber view of Friday—a day traditionally associated with rest and joy-by transforming it into a symbol of existential emptiness. Farhad's powerful, gravelly voice imbues the lyrics with a…

Fashion

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A Time Capsule of Consumerist Culture

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The Persian Fashion Grad Making a Statement at Paris Haute Couture Week

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Ropak’s Visionary Approach To Gender Equality

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Inside Jila – Vaqar’s New Collection Pop-Up Store

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