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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

The G-Wagon and Mohammad Reza Pahlavi: A Unique Chapter in Iran’s Automotive History

The Mercedes-Benz G-Wagon, an iconic vehicle renowned for its durability and luxury, has a surprising connection to Iran’s last monarch, Mohammad Reza Pahlavi. The story goes back to the 1970s, when the Shah of Iran played a significant role in the creation of this famous SUV.

At the time, Iran was a major investor in Daimler-Benz, the parent company of Mercedes-Benz. The Shah, a car enthusiast, needed a versatile vehicle that could handle the rugged Iranian landscape while serving both military and civilian purposes. It was this request that led Mercedes-Benz to develop the G-Wagon.

The vehicle was initially designed to meet military specifications, but its strong build and luxury appeal soon made it a favorite among elites around the world. While the Shah’s reign ended in 1979 with the Islamic Revolution, his influence on the creation of the G-Wagon left a lasting mark on automotive history. Today, the G-Wagon stands as a symbol of power, resilience, and luxury, reflecting a unique moment in time when Iran was at the center of international design and innovation.

Categories: Culture
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