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Red, Light, and Hafez: The Spirit of Yalda Night
Waiting excitedly behind the door of my grandmother’s house, each family member wears a piece of red clothing. The door opens to the warm, loud gathering. We’re greeted with kisses and hugs, our faces still ice-cold from the winter chill outside. Inside, relatives with red-stained hands peel mountains of pomegranates, snacks are piled high on…
Berklee and Beyond: Independent Journeys in Music
Art is an echo of origins. It thrives on experiences, beliefs, and the spaces where we first find our voice. In The Roots Issue of The Persian Magazine, we’ve journeyed into the creative minds of three extraordinary musicians connected not only by their shared experience at Berklee College of Music but also by their distinct…
From Abandoned Brewery to Contemporary Art Hub at Argo Factory
As the preservation of architectural heritage and a ‘reuse’ mindset has gained popularity in arts infrastructure globally, repurposing abandoned spaces into museums and galleries is increasingly commonplace. One such example is Argo Factory in Tehran’s downtown, a rundown brewery that had sat abandoned for over forty years. During that time, parts of the building and…

The G-Wagon and Mohammad Reza Pahlavi: A Unique Chapter in Iran’s Automotive History

The Mercedes-Benz G-Wagon, an iconic vehicle renowned for its durability and luxury, has a surprising connection to Iran’s last monarch, Mohammad Reza Pahlavi. The story goes back to the 1970s, when the Shah of Iran played a significant role in the creation of this famous SUV.

At the time, Iran was a major investor in Daimler-Benz, the parent company of Mercedes-Benz. The Shah, a car enthusiast, needed a versatile vehicle that could handle the rugged Iranian landscape while serving both military and civilian purposes. It was this request that led Mercedes-Benz to develop the G-Wagon.

The vehicle was initially designed to meet military specifications, but its strong build and luxury appeal soon made it a favorite among elites around the world. While the Shah’s reign ended in 1979 with the Islamic Revolution, his influence on the creation of the G-Wagon left a lasting mark on automotive history. Today, the G-Wagon stands as a symbol of power, resilience, and luxury, reflecting a unique moment in time when Iran was at the center of international design and innovation.

Categories: Culture
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