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AGA BIBI—Today this, tomorrow that
AGA BIBI is a fashion brand driven by the vision of Mehrnoush Shahhosseini—an architect, designer, storyteller and the creative team lead behind AGA BIBI. Born in 1973 in Tehran, she grew up as the youngest of a five-member family, with two older brothers. Her father was a university professor of literature and her mother was…
Through the curious world of her viral videos, Ella Lotfi seeks to break barriers and redefine movement.
Ella Lotfi’s instagram lately begs a lot of questions. In one video, she’s at the gym using a chest press with her legs, and in another, she climbs a staircase in a manner that can only be described as being akin to an upside-down spider, while 2 other guys fall down the same staircase like…
Lost but Not Forgotten: Reviving Iran’s Flavors
I had the opportunity to speak with Shahrzad Shokouhivand, a graduate of Le Cordon Bleu pastry school, founder of L'Atelier de Shahrzad and Femme Chic Patisserie, the first Iranian to receive the esteemed L’Ordre du Mérite Agricole. As a visionary pastry chef and entrepreneur, she has been instrumental in reviving Iran’s forgotten flavors and bringing…

Bandar-Abbas Based Photographer Mehrdad Mosaferi’s “We Won’t Make It To The Celebration” Photography Collection

The main event, the right situation that can finally bring us to a point of comfort, where is that? Outside the spatial and temporal dimensions, we have always been searching for something whose boundary we have not fully identified yet. All we can rely on is a strong instinct and being abandoned. Mehrdad Mosaferi takes a deeper look at this issue in the collection “We won’t make it to the celebration”.

No matter what our current situation is, there are always moments in which our imagination is caught up in something ideal, a situation, an undefined phenomenon that is good in every way and leads to our progression. But the real truth is that we are never going to reach the top. In every situation, in every place and time, there will be higher peaks to look at. It doesn’t matter which peak you have the honor of conquering, the honor of unconquered peaks is always greater.

In his frames, Mehrdad depicts the remnants of an event, the vague whispers of a party. He knows it as “separation from a main event”. Something important we seem to have missed, a party we didn’t reach and are unhappy about. Because over the years, we have carved a natural tendency towards idealism and perfectionism in our minds. For a traveler, these frames remind much more than a party. Because in the photos, apart from a main event, another life is going on, even though abandoned. A situation full of extinct fragments whose identity is dependent on an obscure event in the past, which have been able to depict a party behind closed doors.

Mehrdad always tries to choose the subjects of his photos from somewhere inside him, right between his life experiences and his way of living, and this is an act of revelation between the external and the personal world.

Categories: Art
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