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Amiri and Zuckerberg to release a new wearable tech offering
In an Instagram post shared yesterday, Meta CEO Mark Zuckerberg and the Iranian designer Mike Amiri seemingly hinted at an upcoming collaboration release at a live show for the popular business podcast Acquired. Zuckerberg was heard speaking about collaborating with Amiri on eyewear designs, which could signal Meta's intention to double down on their strategy of…
A Time Capsule of Consumerist Culture
Designer Paria Farzaneh has created a striking and thought-provoking piece, named ‘Memory Suit,’ that serves as a cultural archive. The blazer, made of transparent PVC, is not so much a prêt-à-porter piece of clothing, but rather a display case for a curated collection of everyday Iranian objects from 2015-2024. The clear material of the blazer…
In Conversation with Niousha Noor: Can the Quintessentially Iranian Cycle of Intergenerational Trauma Be Broken?
At the heart of The Persian Version, an American comedy-drama directed by Maryam Keshavarz, lies a message about cultural identity and family relationships. The Sundance award-winning film is loosely based on the director’s life, who grew up in the United States, and was recently released in Europe—perhaps intentionally or by pure coincidence—at the beginning of…
The Beginner’s Guide to Persian Slang, Volume 2
There was a time recently when I had forgotten that perhaps I shouldn’t speak to others the same way that I do with my friends. Slang is often used as a way to form a special type of communication with a particular subset of people—and this is where concepts like ‘code-switching’ come from—where certain groups…
Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance
Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the city's fashion scene with her innovative designs that transcend conventional boundaries. Having graduated from the prestigious Istituto Marangoni Paris, Jaberian brings a unique perspective to both womenswear and menswear, pushing the limits of creativity and expression. At the heart of Jaberian's work lies the…
Behind-The-Scenes At Iran’s Rising Jeweller
Parsa Dayani is the man behind Zuccivo—a jewellery brand you may have heard of already, thanks to its associations with Persian rap culture. The brand has quickly risen to make a name for itself on the scene since its inception, and its founder has become the go-to for custom pieces amongst rappers like Chvrsi and…

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