Fans of Persian hip-hop often look back with nostalgia on the era when Hichkas, often considered the "Godfather of Persian Rap," was at his peak. Hichkas, whose real name is Soroush Lashkari, pioneered Persian rap by blending poetic Persian language with gritty urban themes. Along with collaborators like Reveal, who was integral in introducing Persian…
The Peykan, Iran's beloved classic car, brings a touch of nostalgic charm to the virtual streets of GTA, bridging the gap between Iranian culture and global gaming. Known for its durability and unique aesthetic, the Peykan became a cultural symbol in Iran from the late 1960s onward, with its boxy design and no-nonsense functionality capturing…
The #Paykan, which debuted in 1967, marked the beginning of a new chapter in Iran's automotive industry. Produced by #IranNational, the Paykan was built on the foundations of the British Hillman Hunter, which was adapted for the Iranian market. Iran National, later known as #IKCO (Iran Khodro), made significant modifications to suit the local climate,…
Lloyd Miller's time in Iran marked a unique fusion of two worlds—jazz and Persian classical music. Immersing himself in the cultural and musical fabric of Iran, Miller became deeply involved in learning the subtleties of Persian music. He studied under local masters and lived among the musicians, absorbing the complexities of Persian melodies, rhythms, and…
Farah Diba Pahlavi, the former Empress of Iran, remains one of the most influential fashion figures in modern history—though her impact extends far beyond her wardrobe. Known for her impeccable taste and quiet elegance, Farah defined what it meant to be both royal and modern in an era of rapid change. Throughout the 1960s and…
The Hilton Hotel in Tehran, before 1979, was a symbol of luxury, sophistication, and a cultural crossroads, bridging East and West in a city that was experiencing rapid modernization under the reign of Shah Mohammad Reza Pahlavi. Opened in 1962, it quickly became a landmark for both international and local elites. While serving as a…
In memory of Dariush Mehrjui, who we lost on this day, we reflect on the behind-the-scenes moments of his film The Postman (1972), a significant work that continues to resonate in Iranian cinema and beyond. Mehrjui was not only a talented filmmaker but also a revolutionary force in the Iranian New Wave, a movement that…
Fereydoun Farrokhzad’s *Mikhak-e Noghrei* (Silver Violet), which aired from 1968, marked a pivotal moment in Iranian television and music history. Farrokhzad, a multi-talented artist—known as a singer, poet, and television host—transformed the entertainment landscape with his innovative approach to television programming. His bold and unfiltered style, combined with his sharp wit, defied the conventional norms…
Dior’s Oud Ispahan, originally launched in 2012, has recently been reinterpreted by Francis Kurkdjian, Dior’s creative director of perfume, who brings a refined touch to this iconic fragrance. Inspired by the cultural richness of Isfahan, the perfume elegantly merges oud wood with Damascus rose, two opulent notes that create a captivating balance of warmth and…
During the decades leading up to the 1970s, the rivalry among soda giants like Pepsi-Cola, Coca-Cola, Canada Dry, and 7UP wasn't just about taste; it was about lifestyle, identity, and the embodiment of a modern, Western-influenced culture. As each brand sought to establish its dominance, they unleashed a wave of inventive marketing strategies designed to…