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Fereydoun Farrokhzad’s Bold Vision and Unfiltered Remarks
Fereydoun Farrokhzad’s *Mikhak-e Noghrei* (Silver Violet), which aired from 1968, marked a pivotal moment in Iranian television and music history. Farrokhzad, a multi-talented artist—known as a singer, poet, and television host—transformed the entertainment landscape with his innovative approach to television programming. His bold and unfiltered style, combined with his sharp wit, defied the conventional norms…
Oud Ispahan is Back and Better than Ever
Dior’s Oud Ispahan, originally launched in 2012, has recently been reinterpreted by Francis Kurkdjian, Dior’s creative director of perfume, who brings a refined touch to this iconic fragrance. Inspired by the cultural richness of Isfahan, the perfume elegantly merges oud wood with Damascus rose, two opulent notes that create a captivating balance of warmth and…
The Rise of Global Soft Drink Giants in Iran
During the decades leading up to the 1970s, the rivalry among soda giants like Pepsi-Cola, Coca-Cola, Canada Dry, and 7UP wasn't just about taste; it was about lifestyle, identity, and the embodiment of a modern, Western-influenced culture. As each brand sought to establish its dominance, they unleashed a wave of inventive marketing strategies designed to…
Hichkas’s Handwritten Notebook Photos
The evolution from handwritten lyrics to digital notes reflects not only a shift in technology but also in the dynamics of how Persian rap has grown alongside Iranian society's embrace of digital platforms. As Iranian rappers transitioned from pen-and-paper lyrics to mobile devices, they adapted to a more immediate, mobile, and often more private creation…
The 1980s Fashion in the movie ‘ZoodPaz’
The Iranian comedy film ZoodPaz, directed by Rambod Javan, offers a refreshing glimpse into 1980s Iran, blending humor with a poignant look at life during the Iran-Iraq War. The narrative cleverly unfolds around a family tragedy—a pressure cooker explosion—amidst the missile strikes of 1987. This incident sets the tone for a story that, while humorous,…
Cafe Naderi: A Hub of Tehran’s Inttelectual Life
Café Naderi, located in central Tehran, is one of the city's most storied landmarks and a lasting symbol of Tehran’s intellectual and cultural history. Founded in 1927 by Armenian immigrant Khachik Madikians, the café was initially a small establishment. However, under Madikians' vision, it blossomed into a multifaceted venue—a café, hotel, and restaurant with an…

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