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Fashion
Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance
Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the city's fashion scene with her innovative designs that transcend conventional boundaries. Having graduated from the prestigious Istituto Marangoni Paris, Jaberian brings a unique perspective to both womenswear and menswear, pushing the limits of creativity and expression. At the heart of Jaberian's work lies the…
Fashion
Behind-The-Scenes At Iran’s Rising Jeweller
Parsa Dayani is the man behind Zuccivo—a jewellery brand you may have heard of already, thanks to its associations with Persian rap culture. The brand has quickly risen to make a name for itself on the scene since its inception, and its founder has become the go-to for custom pieces amongst rappers like Chvrsi and…
Fashion
ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters
In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace as a management consultant. However, she quickly realized something was missing - a chic and practical laptop bag designed specifically for women like herself. Frustrated by the lack of options, Persheng teamed up with her sister Perdica Babaheidari, a medical student, to address this…
Fashion
Ropak’s Visionary Approach To Gender Equality
In a world where historical gender biases have persistently relegated women to secondary roles, championing gender equality transcends mere advocacy; it becomes an imperative for all individuals to actively incorporate into their endeavors. This principle finds vibrant expression in the realm of fashion through the visionary lens of Iranian womenswear brand Ropak. Spearheaded by the…
Fashion
Inside Jila – Vaqar’s New Collection Pop-Up Store
The Tehran-based brand, which was shortlisted for the LVMH Prize and been worn by the likes of Naomi Campbell, has just opened a new pop-up in Tehran’s Argo Factory. Previous slide Next slide Vaqar, the eponymous womenswear brand founded by sisters Shiva and Shirin Vaqar, opened a pop-up this week at Maghaaze—the store at Tehran’s Argo Factory…
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