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Fashion
The Iconic Style of Soraya Esfandiari Lives On
Soraya Esfandiary, queen consort of Iran during the 1950s, captured global attention with her sophisticated and uniquely composed style. Her approach to fashion combined royal elegance with modernist touches, making her a powerful symbol of Iranian beauty that transcended borders. Decades later, her image continues to inspire, especially for those captivated by the fusion of…
Fashion
Farah Diba: The Empress Who Defined Iranian Fashion for the World
Farah Diba Pahlavi, the former Empress of Iran, remains one of the most influential fashion figures in modern history—though her impact extends far beyond her wardrobe. Known for her impeccable taste and quiet elegance, Farah defined what it meant to be both royal and modern in an era of rapid change. Throughout the 1960s and…
Fashion
A Time Capsule of Consumerist Culture
Designer Paria Farzaneh has created a striking and thought-provoking piece, named ‘Memory Suit,’ that serves as a cultural archive. The blazer, made of transparent PVC, is not so much a prêt-à-porter piece of clothing, but rather a display case for a curated collection of everyday Iranian objects from 2015-2024. The clear material of the blazer…
Fashion
Sahar Jaberian’s FYAB Collection and Tehran’s Fashion Renaissance
Sahar Jaberian, a visionary fashion designer from Tehran, is revolutionizing the city's fashion scene with her innovative designs that transcend conventional boundaries. Having graduated from the prestigious Istituto Marangoni Paris, Jaberian brings a unique perspective to both womenswear and menswear, pushing the limits of creativity and expression. At the heart of Jaberian's work lies the…
Fashion
ByBanoo: The Story Behind The Two Fashion Entrepreneur Sisters
In 2017, Persheng Babaheidari, a newly graduated engineer, entered the workplace as a management consultant. However, she quickly realized something was missing - a chic and practical laptop bag designed specifically for women like herself. Frustrated by the lack of options, Persheng teamed up with her sister Perdica Babaheidari, a medical student, to address this…
Fashion
Ropak’s Visionary Approach To Gender Equality
In a world where historical gender biases have persistently relegated women to secondary roles, championing gender equality transcends mere advocacy; it becomes an imperative for all individuals to actively incorporate into their endeavors. This principle finds vibrant expression in the realm of fashion through the visionary lens of Iranian womenswear brand Ropak. Spearheaded by the…
Fashion
Inside Jila – Vaqar’s New Collection Pop-Up Store
The Tehran-based brand, which was shortlisted for the LVMH Prize and been worn by the likes of Naomi Campbell, has just opened a new pop-up in Tehran’s Argo Factory. Previous slide Next slide Vaqar, the eponymous womenswear brand founded by sisters Shiva and Shirin Vaqar, opened a pop-up this week at Maghaaze—the store at Tehran’s Argo Factory…
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